Your Social Media Feed Is Built to Agree with You. What If It Didn’t?

Scroll through social media long enough and a pattern emerges. Pause on a post questioning climate change or taking a hard line on a political issue, and the platform is quick to respond—serving up more of the same viewpoints, delivered with growing confidence and certainty.

That feedback loop is the architecture of an echo chamber: a space where familiar ideas are amplified, dissenting voices fade, and beliefs can harden rather than evolve.

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